• by Colin Kirkland , Yesterday

With TikTok's U.S. selloff deadline fast approaching, the ByteDance-owned company is making headway in other regions, more than doubling its revenues across the U.K. and Europe since 2022.

Recent disclosures in the U.K. show TikTok's revenue across the U.K. and Europe surging to 38% last year, hitting $6.3 billion in the combined region. According to Forbes, the company's growth is being driven by heightened user engagement and advertising demand.

Monthly active users in the EU increased by 11.5% year-over-year at the end of 2024, reaching 159 million. By 2028, TikTok's EU user base could reach 192 million, according to projections from Statista, which estimates higher adoption rates in Germany and France.

The U.K. is TikTok's largest user market in Europe, with over 30 million monthly active users and over 1.5 million British businesses on the platform. These professionals bring in £1.6 billion to the U.K. economy ($US2.17 billion), while TikTok itself employs 3,000 U.K. employees.

Furthermore, the U.K.'s TikTok Shop sector has quickly become the fourth largest beauty retailer in the the world.

However, despite TikTok's success overseas, European regulators have posed challenges for the social media company, with the U.K. launching privacy probes into TikTok's data practices. Earlier this summer, the European Commission also banned specific content on the app that was deemed harmful for promoting eating disorders.

Stricter rules in Europe could also arise with regard to privacy and cybersecurity concerns similar to those held by the government in the United States, although a full ban has been rejected for now.

If TikTok is banned in the U.S. -- TikTok's most profitable market -- come September 17, the company has growing opportunities overseas.