
As competition intensifies among streaming
services, U.S. platforms are under growing pressure not only to attract new viewers but to keep existing subscribers from cancelling. A new report from Fabric, a provider of data and operations software for the entertainment industry, highlights how
providers are leaning on bundles, price promotions …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.