The BAM Connection and its newest
client, The Mentholatum Company, makers of the popular legacy skincare brand Oxy have launched -- just in time for back-to-school season — "Zitcoms" — a new
consumer-generated/influencer generated branded-content campaign for acne care.
The Instagram spots are here, here and here.
This is among the first creative assignments for BAM since the client
awarded the agency its skin-care brand portfolio. BAM will be responsible for strategy, social, sampling, partnership opportunities and media.
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Rob Baiocco, Chief Creative Officer
at The BAM Connection, told Out to Launch: "The approach of the Oxy Zitcoms campaign is particularly meaningful to consumers right now for several reasons. In today’s fast-paced digital
landscape, audiences are increasingly seeking content that resonates with their personal experiences. The rise of social media has amplified the importance of authenticity. Consumers want brands to be
relatable and to understand the challenges they face.”