• by Colin Kirkland , Yesterday

To accompany the increased automation of its ad business, Meta is ensuring that advertisers can utilize specific manual controls over their AI-generated ads on Instagram and Facebook.

First spotted by ad expert Jon Loomer, Meta's ad partners can now enter new visual parameters they want an AI-generated ad to follow, as well as a list of words they want excluded from AI-generated text copy in in-stream ads.

When creating a new ad, marketers can now choose to reflect how their brand is showcased visually.

Within the Advantage+ ad suite’s “Branding” section, marketers can enter parameters for a future ad's logo, font, colors, text tone, and visual style.

In addition, advertisers can influence what language is used in AI-generated ad copy.

“Specify if there are certain words or phrases you don't want to appear in AI generated text options and we'll exclude them in Advantage+ Creative text generation,” Meta notes.

The company's “Restricted Words” option may allow advertisers to find alternatives to certain unwanted language they see frequently generated by Meta’s AI system, or general terms they want to avoid when Meta creates variations to a brand’s ad text.

The update builds on various Meta Advantage+ tools, which are designed to personalize a brand's ads, while maintaining consistency across campaigns. 

In Meta's Q2 earnings update, CEO Mark Zuckerberg said its AI-powered recommendation model has driven 5% more ad conversions on Instagram and 3% on Facebook.

With the improvement of its AI targeting, Meta has also introduced new AI-powered ad tools for the upcoming holiday season.