Marketing agency Power Digital promoted Samantha Kress to Chief Client Officer. Previously, she was senior vice president of Activation, unifying channel strategy and data insights to help brands scale revenue.

Kress told People on the Move: “At Power Digital, we’ve proven that true client growth comes from marrying deep vertical expertise and strategy with data-driven execution. Whether it’s fashion, beauty, food and beverage, or another vertical, each industry demands its own nuance and a relentless focus on profitability. In this new role, I’m excited to build on our foundation of innovation, ensuring our teams not only understand the markets our clients operate in, but anticipate what’s next across the full commerce experience.”

San Diego-based Power Digital claims a 27% increase in YoY revenue growth for clients. Its roster work includes Asics, Crocs, Graza and data.world.

“Samantha is the epitome of people-first, client-centric leadership,” added Julie Zubak, Chief People Officer. “She’s a strategic thinker and trusted business partner whose ability to unite teams, clients and goals to drive significant outcomes has had a transformative impact across our business.”