• by Fern Siegel , Yesterday

Global marketing agency Incubeta has acquired RocketSource, an AI-driven consultancy that addresses marketing data, analysis and activation.

No financial details were disclosed. The deal was designed to strengthen Incubeta’s human-centered AI offerings.

RocketSource will be fully integrated into Incubeta, bringing a roster of enterprise clients and a team of skilled consultants. Co-founders Jonathan Greene and Steven Kiger  join as part of the acquisition.

“Marketing leaders need to deliver near-term results, whilst pivoting to adaptive, AI-driven automation,” said Jacques van Niekerk, Group CEO, Incubeta. “This acquisition is a key pillar of our strategy to help our clients outperform, equipping them with AI solutions that break down silos, unlock richer customer insights, and deliver rapid results and set them up for generative growth.”

Incubeta’s clients can now access RocketSources proprietary frameworks that deliver marketing a scale, behavioral science knowledge, and enterprise-grade data analysis to enable precise audience identification and metrics.

“This partnership is about helping marketing leaders cut through the noise, harness AI with purpose, and build scalable systems that earn trust, drive clarity, and turn behavioral insight into action, to drive marketing success,” added Greene.

Incubeta has 18 offices and has done client work for L’Oreal, ING, M&S, Les Mills and Beiersdorf.