• by Fern Siegel , 4 hours ago

Gut is upping Natalia Davila to Chief Strategy Officer. Previously, she was head of strategy, in which she co-led 15 strategists in the agency’s Miami and Los Angeles offices.

She reports to U.S. CEO Sandra Alfaro.

Prior to joining Gut, Davila was vice president, group strategy director at 22Squared, where she launched the inclusion consultancy. Earlier, she served as strategy director at Team Enterprises and a senior brand strategist for Crispin Porter + Bogusky.

In 2018, Davila launched her own consultancy, focused on brand strategy and creative advertising. She worked with various brands including Apple, Toyota and Lavazza. At Apple she launched their Latino inclusion initiative in the U.S.

Davila told People on the Move: "Over the past few years, I’ve had the privilege of growing this brilliant team and adapting Gut’s global strategic vision. As U.S. CSO, my focus will be on fostering a culture where strategists, creatives and clients alike feel empowered to take risks and make brave work. I'm excited to build a model for the full ecosystem of our strategy disciplines in the U.S. —  brand, comms, social, influencer and data — to help deliver even more breakthrough, culturally relevant creative and build lasting platforms for iconic brands."

During her 10+ year career, she has led creative campaigns and brand positioning for various accounts, including Kraft Heinz, DoorDash, Toyota and Bacardí.