Panera at Home, the fast-casual chain’s line of premium grocery products, has launched an ad campaign--in partnership with agency Blue Chip-- that spotlights the “meaningful moments” its meals create.  

Panera at Home launched in 2007 but many consumers still don’t know they can buy the products at supermarkets and other stores where they buy their groceries, said Derek Herbst, Director, Panera CPG. “With this campaign, we’re inviting shoppers to discover Panera in a new way,” he added.  

One ad in the campaign depicts a family whose “pool day” gets rained out and then finds comfort in bowls of Panera Mac & Cheese at home.  

Another spot shows a man getting a morning boost from Panera branded coffee and bagels.