ROI·DNA, a
full-service B2B digital marketing agency and part of Enero Group’s Hotwire Global has been selected as the global digital advertising partner for Qualtrics, a
company that powers employee and customer experiences.
ROI·DNA will lead paid media strategy and execution across global and local markets to help Qualtrics accelerate growth
and deepen engagement with key audiences.
Media expenditures were not disclosed.
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Campaigns will be activated across paid search, social, and programmatic channels.
The selection followed a competitive pitch process.