Publicis Groupe UK has promoted Niel Bornman to the newly created role of CEO of Connected Media UK. [Editor’s Note: This article corrects and updates a story published last week about Bornman’s promotion.] 

In his new role, Bornman, currently CEO of Publicis Media UK, will add Digitas, Epsilon, Lotame, Mars United Commerce and Influential to his responsibilities. 

The leadership structure at Publicis Media UK will remain unchanged, with current agency leadership teams continuing to report to Bornman as before. 

Publicis Media UK comprises agencies Zenith, Starcom and Spark Foundry, backed by the combined buying power of PMX, Publicis Commerce, and Performics. 

Bornman joined Publicis in December 2023. He was previously at WPP where he served in several leadership roles including CEO GroupM Nexus EMEA.