Roxanne White was named senior creative director and Brantley Doyle as senior director of project management. The creator-first agency also added Anthony Bayter as senior project manager and Camden Leary, Michael Ghossainy and Isabelle Battin as senior strategists. 

The announcement follows a year of rapid growth for Billion Dollar Boy, which said its U.S. workforce grew by 30% and its global agency fees by 70%.

Most recently, White served as vice president, creative and content strategy at Viral Nation. Prior to that, she was a creative director at U-Studio North America, Unilever’s in-house global content agency.

Doyle joins from Ogilvy, where he was director of project management.

Bayter's agency work includes stints at Dentsu Creative, Johannes Leonardo and J. Walter Thompson Worldwide.

Ed East, Global CEO, said the new staffers will be “crucial to providing creative and strategic counsel and helping our clients stand out in an increasingly competitive and complex creator economy.”