• by Colin Kirkland , Yesterday

Instagram is introducing a new way for Instagram creators to showcase insights about their accounts and stoke more brand deals.

According to a Threads post by app researcher Matt Navarra, “Shareable Insights” invites Instagram creators to export insights regarding their account and specific campaigns, posts and Reels as a PDF via Meta's Edits app.

Navarra, who often reports on upcoming social media features, writes that the Shareable Insights could be “useful for supporting brand deal proposals, building media kits, and for providing updates to brand collaborators.”

As Instagram moves even further into its prioritization of Reels content, this straightforward insights summary could be especially useful for Reels creators attempting to highlight their Reels view and engagement stats for advertisers.

Moving forward, Meta announced recently that over the next couple of months, it will begin to reorient Instagram around Reels, starting with a redesigned navigation bar, ultimately enhancing brands’ need for creators with Reels experience.

Shareable Insights builds on the platform's year-old “Creator Insights” hub, which provides a digestible report on creators' account performance over the previous month, along with other ways advertisers can tap into potential creator relevance via content recommendations in the Partnership Ads Hub, and profile data in the Creator Marketplace.