• by Colin Kirkland , October 1, 2025

In mid-December, Meta will update its privacy policy to begin selling targeted ads across its family of social media apps based on the data collected from consumer interactions with the company's AI products, including Meta AI.

Meta's announcement states that the tech giant will notify users in the coming days about the change.

The change will apply to users across global markets aside from those based in South Korea, the United Kingdom, and the European Union, due to their stricter data-collection privacy laws.

Users who interact with Meta AI -- the company's AI assistant -- often share their interests in specific topics, tastes, groups, and plans.

Per the policy update, Meta will begin using this information to show consumers recommendations based on that data, similar to how the company utilizes users’ likes and other actions on its platforms.

Meta's statement includes its commitment to not use AI conversations around religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, or union memberships to influence its AI-powered recommendations.

“We have existing policies around the information that people might consider sensitive, and those will continue to apply,” Meta privacy head Christy Harris said during a press briefing.

Over a billion people chat with Meta AI every month, the company stated, adding that these conversations tend to be long and detailed, providing ample data about the users' personal interests.

The policy update will also apply to Meta wearables, including its expanding line of smart glasses, with voice recordings, pictures and videos powered and analyzed by the Meta AI chatbot.

Starting December 16, Meta users will not have the option to opt out of the company's ability to use their AI chats for targeted ads.