spirits

Fireball Puts 'Cin' In Sin City, Brands Bookable Cinnamon Apple Bus

Some Vegas bachelor and bachelorette parties are about to get even spicier.

Fireball Whisky’s new Orchard Overdrive, a fully branded converted Las Vegas strip Hummer stretch limo, is  serving as the launch vehicle (literally) for the brand’s new Fireball Blazin’ Apple Whisky. Described as “cinnamon heat with a crisp apple flavor finish,” the new variety marks the first flavor extension for the brand, known previously as a straight shot.

The decked-out limo will be on available for free one-hour rides on Oct. 8 beginning at 10 A.M. EST. Up to seven passengers, who must be 21 or over, can take the ride.   The vehicle is decorated in the brand’s bright neon green color with a 14-foot-tall orchard and giant flaming apple springing out of the top. The trees’ vines continue into the vehicle’s interior, wrapping around the seats and bar, which is filled with apple-inspired swag.

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"To launch Blazin' Apple, we didn't just want an orchard -- we wanted one that could keep pace with the Strip," says Danny Suich, global brand director for Fireball, in a release. "This bookable experience is as flashy as the Vegas marquees, as tasty as fresh apple orchard in fall, and bursting with personality that goes toe-to-toe with the city's energy."

The brand is promoting Orchard Overdrive via its socials @FireballWhisky on TikTok, Instagram and Facebook.

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