Ingredion, a global provider of ingredients to the food and beverage industries has appointed Bader Rutter as its new global agency of record.  

The appointment followed a formal review. The client did not previously have a single incumbent and has consolidated its agency assignments under Bader Rutter’s new global remit.  

 The firm does not divulge advertising or media expenditures.   

The remit includes integrated brand strategy, creative and media planning and buying.   

Ingredion reported $7.4 billion in net sales in 2024, down 9%. It cited several factors for the decline including the sale of its South Korean operations, currency fluctuations and other reasons.   

“As Ingredion works to deliver a consistent brand and elevated customer experience worldwide, we sought a partner to help us unlock potential through integrated strategy, breakthrough creative and impactful media,” said Stephanie Smith-Schellhorn, senior director and head of brand and marketing communications at Ingredion.  

 “Bader Rutter’s expertise, collaborative approach and proven ability to deliver impact through globally consistent, yet locally relevant work makes them an ideal partner at this pivotal moment for our company.”