New York-based digital design agency Siberia has appointed Jeff Brecker Partner- Growth & Innovation, a new role that expands the firm’s leadership team.  

Brecker was most recently managing director at digital innovation & design consultancy Envoy in Chicago. Prior to that he was vice president-global creative, design & content at Kimberly-Clark. Earlier he served as senior vice president-managing director at R/GA.   

Brecker will be responsible for leading Siberia’s growth strategy, market presence, and developing service offerings at what the agency calls “the intersection of design, emerging technology and business transformation.”  

Siberia was founded in 2013. Chris Mele is the founding partner of the agency, which has worked with Google, Nike, The New York Times, Reese’s Book Club, The Whitney, Insomnia Cookies and more.   

Earlier this year it worked with Ford to design a new website called “From The Road.”