• by Fern Siegel , 6 hours ago

Independent Minnesota media agency Novus, known for its geospatial intelligence and local-to-national planning, selected Adam Weiler as senior vice president, data & analytics. 

Weller will lead data strategy and measurements, overseeing AI, modeling and performance accountability. He reports to CEO Melony Rios.

The 25-year ad vet was most recently at Razorfish. Weiler has also built analytics practices at FCB, Mindshare and Spark Foundry.

"Too many agencies chase shiny objects that look good in a deck but fail to move the needle," said Rios. "At NOVUS, we focus on what truly drives growth by making data simple, actionable, and powerful so our clients gain smarter strategies, stronger outcomes, and innovation with real impact. Adam will play a pivotal role in helping us cut through the noise and deliver results-driven solutions for our clients."

Novus' client work includes DePaul University, Georgia Lottery, Valvoline and Dollar Tree.