Email firm Mailmodo has launched a conversational platform designed to handle the entire email marketing workflow.
The new platform, "Mailmodo AI," allows
marketers to plan campaigns, generate emails, set up automations, segment audiences and review performance with a few natural-language prompts.
“Prompting is becoming the default
way people interact with technology, and marketing workflows are evolving in the same direction,” says Aquibur Rahman, founder and CEO of Mailmodo. “Email marketing has been slow to catch
up with the AI revolution. With Mailmodo AI, we wanted to close that gap.”
The new platform is intended for small and mid-sized businesses, startups, and lean
marketing teams.
Mailmodo notes that a single campaign can require several days of manual work to write copy, design templates, set up automations, and review results.
Users can also
draft a campaign strategy, generate subject lines and templates and gain insights from virtual assistant AI Co-Pilot.
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Mailmodo AI does not include AI merely as an add-on
feature.
Unlike tools that add AI as an add-on feature, Mailmodo AI is designed to support every stage of the email lifecycle.
Mailmodo was launched in 2021
with the goal of making interactive AMP emails accessible at scale. The company says it can be integrated with all other platforms and tools.