Marketing group Acceleration Community of Companies has launched a synthetic audience platform for testing creative and messaging.  

According to the company, the platform simulates audience responses in seconds and is in use by a number of undisclosed Fortune 500 clients. 

The platform synthesizes census data, behavioral patterns, ethnographic research, and “proprietary netnographic signals” drawn from online audience behavior. These digital twins simulate responses from customers, investors, employees, regulators, and media across broad demographics, micro-communities, and more.  

“Speed matters when you’re making creative calls, but trust matters more,” said ACC’s Michael Kittilson, Definity product architect. He says that the plaform has “baked in privacy protections, accuracy validations and human bias reviews, so brands feel safe leveraging AI.” 

Pre-built cohorts for Gen Alpha, Gen Z, and Millennials are available immediately.