• by Fern Siegel , 3 hours ago

Tiffany & Co., a name synonymous with luxury since 1837, is leading with love.

That's the premise behind “Love is a Gift,” the latest work by Anomaly, featuring Anya Taylor-Joy ("The Queen's Gambit"). The actress illustrates various kinds of love — romantic, familial — deserving of Tiffany's iconic blue boxes. 

The various spots showcase the brand's jewelry collections and artistry. They run across OLV, paid digital, retail and social. 

The musical score, The Pied Pipers’ “Dream” from 1945, evokes a cool, sophisticated embrace of Tiffany's heritage.  

In the 90-second spot, the iconic Tiffany’s ribbon guides Anya Taylor-Joy through a cityscape. As she peers into a giant box, she sees attachments across continents — from Tokyo to London to New York. 

“Love is a Gift” is the second iteration of Anomaly’s work with Tiffany & Co., which grew the brand’s social following by 135,000 last year. The work also received two Lions in Design and Luxury at the 2024 Cannes Lions International Festival of Creativity.

Caitlin Slack, group creative director at Anomaly, said: “Every detail was designed to create an unforgettable world for Anya Taylor-Joy to explore. ‘Love is a Gift’ is a modern expression of timeless love told through Tiffany &Co.’s unmistakable lens of design, craft and innovation.” 

Anomaly's client work includes BMW Mini, Dick's Sporting Goods, Unilever and Johnnie Walker Blue Label.