• by Tanya Gazdik , 7 hours ago

Volvo and Amazon Ads Brand Innovation Lab have created a four-episode docuseries.

"The Family Car: An American Love Story” is directed by Chris Wilcha of Park Pictures and features actor Adam Scott. The branded content explores the powerful bond between people, their families and their Volvos, redefining what the value of a family car means.

The trailer is featured on Amazon’s website. The series debuts Friday across Fire TV, Amazon.com and YouTube, culminating in a special feature film on Prime Video Dec. 12.

Real Volvo owners and their families are featured in the episodes filmed in New York (Gus Powell), Florida (Jahphet Landis), Maine (Erin French) and California (Adam Scott).

“Volvo owners often describe their cars as extensions of who they are, symbols of their identity, values and community,” Wilcha says in a release. “This project offered a rare chance to explore those connections with the depth of a documentary rather than the brevity of a spot.”

The collaboration aims to underscore Volvo Cars’ dedication to its values of togetherness, nostalgia and human connection, as seen through its drivers and the moments their families share while in their Volvo cars, says Janique Helson, head of brand marketing, content and creative services at Volvo Car USA. 

"These are real stories from real Volvo owners about the experiences that matter most,” Helson says in a release. 

The project reveals Volvo's quiet but profound impact on American culture, says Kate McCagg, head of Amazon Ads Brand Innovation Lab. 

"Using Amazon's unique ability to weave stories across channels, we're showing how one brand has been part of America's most meaningful moments for seven decades, and continues to shape how families connect,” McCagg says in a release.

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