• by Fern Siegel , November 14, 2025

Tropical Smoothie Cafe, a restaurant with more than 1,600 locations in 44 states, has named Fallon its creative AOR.

The account was awarded after a competitive review.

Fallon's remit is to turn Tropical Smoothie Cafe into a household name. 

>The first creative work just launched, promoting Mermaid Style — a new blue sugar topping. Tropical Smoothie Cafe will host a mermaid-inspired activation live during the Jacksonville Jaguars game at EverBank Stadium in Jacksonville, Florida., on Sunday, Nov. 16 and a Baltimore Ravens Purple Friday Caravan stop on Friday, Nov. 14 at 2 p.m. at the Baltimore area cafe.

A new national creative platform kicks off in 2026.

The agency says the core strategy for the partnership is to "outsmart versus outspend" competitors. 

Deborah von Kutzleben, CMO of Tropical Smoothie Café, said: "For us, Fallon is a true, integrated partner who cares deeply about our business and knows our audience as intimately as we do. Their ability to deliver innovative thinking that goes beyond traditional advertising — intrinsically linking our menu innovation and creative strategy — is exactly what we were seeking." 

Headquartered in Minneapolis, Minnesota, Fallon's client work includes Walmart, Cuisinart, Disney and American Home Shield.