• by Fern Siegel , March 12, 2026

Carter's, Inc. named marketing agency Tinuiti its full-funnel marketing AOR across all brands. Assembly was the previous agency of record. 

The assignment includes Carter’s, OshKosh B’gosh, Skip Hop, Little Planet and Otter Avenue — in the United States and Canada. Tinuiti has already begun first work.

Carter’s Inc. is North America's largest apparel company for babies and young children. 

The partnership's goal is to unify brand and performance investments under a single operating system, connecting media investment to growth. 

Jeremy Cornfeldt, president, Tinuiti, said Carter's was “looking for a partner who could help modernize their marketing by unifying brand, performance and measurement. Bliss Point allows us to do exactly that — turning full-funnel complexity into smarter, more profitable decisions.”

The agency claims $4 billion in digital media under management.