• by Fern Siegel , Yesterday

Tina Lam is the new head of production of creative agency Terri & Sandy, a new post at the agency.

She reports to Amy Ferguson, CCO. The two collaborated when Ferguson was TBWA\Chiat\Day’s CCO.

Previously, Lam worked as an executive producer at TBWA\Chiat\Day New York, where she served as executive producer. Her brand work includes LG’s "Optimize Your Feed," a campaign that encouraged TikTok users to interact with positive content, and Lay’s "Golden Grounds," in which potatoes grown from NFL stadium soil were used for limited-edition crisps.

Before TBWA, Lam held posts at The Brooklyn Brothers, Saatchi & Saatchi and Rokkan.

“Having Tina at Terri & Sandy is going to be a game-changer. She’ll bring a new level of craft and modernity to everything we make. The way she thinks and approaches production is anything but traditional,” said Ferguson.

The agency's new clients include Revlon, Welch’s Sparkling Juice, Mars’ Kevin’s Natural Foods and Earth Breeze.

Lam’s appointment is the latest in a series of creative hires for Terri & Sandy. Prior to Ferguson's appointment as CCO, the agency hired Fearless Girl co-creator Tali Gumbiner.