A new spot for the Honda Prelude uses facial expression analysis technology to showcase the exhilarating experience of driving the sports coupe. 

“Engineered for Fun” is narrated by John Cena, the official voice of the Honda brand, and highlights some of the most dynamic and exclusive features of the all-new Prelude hybrid.  The vehicle includes the debut of Honda S+ Shift, a new drive mode that simulates a performance transmission driving experience.

Creative highlights the emotion created by its engineering, as driving enthusiasts head to the Honda Proving Center in the Mojave Desert to experience the fun of driving the all-new Prelude. Using facial expression analysis technology, Honda measures each driver’s emotions such as joy, excitement and exhilaration as they put the Prelude through its paces.  

The campaign also incorporates some of the Honda brand’s most innovative products, such as a championship-winning Honda IndyCar, CRF450RX all-terrain motorcycle, all-electric Honda 0 Series Saloon prototype, rugged all-new Passport TrailSport, and high-performance Talon 1000R side-by-side. 

The 30-second TV spot debuted during last night’s NBA match-up between the Phoenix Suns and Portland Trail Blazers on NBC. The media plan includes broadcast and streaming television as well as social media. The spot will be seen during high-profile national sports programming, including NFL and NCAA football match-ups, as well as within NBA and NHL competition. 

The sports coupe has begun arriving at Honda dealers, expanding the brand’s hybrid-electric lineup to four fuel-efficient models, joining the CR-V, Accord and Civic.