• by Danielle Oster , Yesterday

Leading floral delivery service brand Teleflora is partnering with nonprofit Make-A-Wish Foundation (which provides wish experiences to children with critical illnesses) this holiday season for the third consecutive year.

To promote the partnership, Teleflora and Wonderful Agency, the in-house creative agency at parent company The Wonderful Company, launched a holiday campaign centered around a new “The Boy and The Bot” ad.

The spot opens on a Teleflora employee delivering a bouquet to a hospital nurse’s station, then follows the relationship between a boy and a “robot” making his hospital stay more manageable, eventually revealed to be a nurse in costume.

“The Boy and the Bot” is running on YouTube, Facebook, and Instagram, supported by targeted in-stream media buys on streaming TV, digital, and mobile 

“At the heart of every wish are the everyday heroes -- nurses, doctors, and caregivers -- whose compassion and dedication bring critical care and wishes to life,” said John Ludwig, vice president of marketing and ecommerce for Teleflora, in a press release.

The brand is offering audiences a variety of ways to help support the brand’s donations to Make-A-Wish through Dec. 31, with its support is capped at a $250,000 maximum donation. These initiatives include 15% of the purchase price of a variety of holiday bouquets going toward the nonprofit, and $5 for each like on its collaborative posts with @makeawishamerica, as well as tagged posts with influencers, on Facebook and Instagram. 

Teleflora is also hosting an event providing a chance to create Teleflora Wish Bears at Rockefeller Center in New York City, with a donation of $10 for every polar bear created, and the chance to double the donation if consumers share a post on social media tagging @Teleflora.

“During the holidays, hope is the greatest gift we can give. Every wish granted brings light to families facing overwhelming circumstances and shows the power of a community coming together,” Make-A-Wish America CEO Leslie Motter said in a statement.