A day after the European Union approved the Omnicom-IPG combination, Omnicom issued a short statement confirming the development and indicating that the deal is expected to close by late Wednesday, Nov. 28.  

As it did when it announced the pending transaction a year ago, it is likely that the company will schedule an analyst’s call to review some of the highlights of the combined company’s integration going forward.  

On its quarterly earnings call in October, Omnicom CEO John Wren said details including leadership roles, organizational structure, strategic priorities and more would be revealed shortly after the closing.  

Wren also noted at the time that planning has been ongoing and that the companies expect to “hit the ground running from day one” following the closing. 

He said that a key part of the combined offering would be a next-generation version of the company’s marketing operating system Omni called Omni Plus that integrates IPG’s cloud-based Acxiom identity solution called Real ID and a robust layer of agentic and generative artificial intelligence. The official Omni Plus launch is planned for early January at CES.    

One analyst on that call asked Wren to identify what he sees as the three biggest growth opportunities emerging post-closing. Wren replied, “media, health, precision marketing.” He noted that the combined firm’s media business would be 50-60% greater than Omnicom’s current business and that there are “really talented people” on the media side at both companies.     

Last December, when the proposed deal was announced agency research firm COMvergence did a billings analysis that concluded that the combined company would be the leader globally as well as in North America and Latin America, and number two in the Europe, Middle East & Africa and Asia Pacific regions behind WPP Media.