• by Teresa Buyikian , Yesterday

Over 83% of Americans have sent a holiday card, according to a study fielded by Hard MTN Dew -- but the new holiday “cards” from  the brand pack more of a punch than the paper variety.

The promo takes “holiday greetings up a notch by putting a holiday card in the fridge -- not on it,” with customizable cans.

Available now while supplies last, the holiday pack of Hard MTN Dew Holiday Can Cards gives consumers the opportunity to customize their own six pack by submitting their “most chaotic, meme-worthy, or gloriously offbeat holiday photos” online. The images will be printed on the can cards, and then shipped back to the purchaser.

“Year after year of the same old paper cards, we thought: why not create the next generation of holiday greetings?” says Erica Taylor, senior brand director for Hard MTN Dew, in  release..  “Hard MTN Dew Holiday Can Cards give the personalization and thoughtfulness of a traditional card, but with the added bonus of being something you can crack open and enjoy together.”

Available now for $19.99, with restock drops happen every Wednesday at 12:00 P.M. EST through Dec. 3, customers can order the Hard MTN Dew Holiday Can Cards on https://www.givethembeer.com/products/hmdholidaycancards.

The brand recently released the Hard MTN Dew Holiday Realness Report, which uncovered a desire for more personalization.  Sixty-five percent of adults surveyed are “open to receiving more creative/alternative gifts during the holidays, with 79% “likely to keep a personalized beverage container as a keepsake even after it's empty.”

The survey of 1,000 Americans aged 21+ also revealed that 54% of Americans believe sending holiday cards is a “beloved tradition that will continue to live on for years.” Of those,  62% of Gen Z respondents were found to feel guilty about their gifts not being as thoughtful as they’d like, with 64% actively trying to gift custom/personalized items.