• by Tanya Gazdik , 6 hours ago

Nissan USA has named Matador AI as an Official Preferred Partner, its first such AI partner.

Since first working with Nissan dealers in 2020, Matador AI has helped hundreds of Nissan retailers modernize lead follow-up, increase showroom appointments, and convert more shoppers into lifelong customers.

“AI is no longer a ‘nice to have,’ it’s becoming the engine of modern retailing,” says Nick Cossette, co-founder and CEO of Matador AI, in a release. “When every customer gets an instant, intelligent response, dealers unlock higher engagement, more appointments, and a smoother buying journey for both customers and staff.” 

Consideration for the designation included multiple rounds of product evaluations, performance reviews and capability assessments. 

The Nissan team evaluates how each platform handles lead nurturing, AI-driven messaging, compliance, reporting, and integration readiness. Matador AI received the approval only four months after completing its application.

Matador AI is one of automotive’s top-ranked conversational AI platform, built to fully automate sales and service conversations for dealerships.  Its AI sales and AI service agents help dealers follow up with customers, schedule and confirm appointments, and keep customers engaged throughout the ownership lifecycle. 

Matador also powers dealership-branded chat AI and voice AI that answer questions, qualify shoppers, and capture more opportunities, 24/7, whether customers connect online, by text, on a website, or by phone.

Founded in 2019 by automotive industry leaders, Matador AI employs more than 100 people who collectively serve more than 1,000 dealerships across North America., including a broad mix of domestic and import brands.

All of Nissan’s dealerships across the United States are now encouraged to consider working with Matador AI. Dealers can enroll through the Nissan Dealer Digital Program portal.