• by Fern Siegel , over 1 hour ago

The OOH giant Billups has enhanced it tech with Audrai, an AI-powered agentic system that optimizes planning and performance for out-of-home ads.

The company is visible in 20 countries and has recently increased its presence in the U.K. and EMEA markets.

“Billups is leading a fundamental shift in how advertisers approach OOH with our ability to bring digital-level measurement and optimization to a historically analog medium,” said Shawn Spooner, Global Chief Technology Officer. “We’re enabling brands to unlock the true performance potential of OOH.”

Audrai automates complex operational tasks by combining audience planning, creative performance, A/B testing and predictive insights. Billups reports that its adoption has reduced geospatial mapping from a day or two to two minutes. It's also compressed campaign planning cycles from days to hours.  

Steve Parker, executive director at Medialab Group, is a believer: “What Billups is building with Audrai represents the kind of innovation we must have to bring data-driven planning and measurement to a medium that hasn’t been able to deliver this level of insight to date. We are excited to be early partners in this transformation and to help push the industry forward to how the medium should be planned and measured in the modern era.”