Out-of-home advertising revenue in the third quarter totaled $2.13 billion, up 4.5% versus the prior year period, and marking 18 consecutive quarters of growth, according to an analysis released today by the Out-of-Home Advertising Association of America.   

For the first nine months of the year, OOH revenue reached $6.98 billion, up 3.2% versus the same period a year ago.  

Digital OOH was up 11.6%, with transit and place-based formats also realizing double-digit gains.  

Transit generated the highest growth among formats, increasing 11.4% from Q3 2024. Place-based rose 8.3%, and street furniture increased 7.1%. 

Seven of the top 10 OOH spending industries increased investment in Q3, including three that posted double-digit gains:  

 The top-10 Q3 categories were:    

The top-10 OOH advertisers during Q3 were:  

Among the top 100 OOH advertisers, 65 increased their spending from Q3 2024.   

OAAA’s estimates are compiled using sources including Miller Kaplan and MediaRadar and member company affidavits. Revenue estimates include digital and static billboards, street furniture, transit, place-based, and cinema advertising.   

Pictured above, a Progressive insurance ad, part an industry group that spent nearly 27% more on OOH ads in Q3 compared to the prior year period.