Self-improvement continues to be a priority for many Americans as 2026 approaches with 42% of those surveyed in a new Harris/CIT Bank poll saying they’ll spend an average $4,700 to achieve New Year’s resolutions. 

Younger adults are more likely to make resolutions with 60% of Gen Z planning to do so while just 17% of Baby Boomers say they will. 

55% of those making resolutions are committed to financial resolutions like budgeting, saving, investing, paying off debt or building credit.  

Men are expected to spend more to achieve their resolutions than women ($5,360 compared with $4,000).  

The top goals include saving for travel (40%), purchasing a car (25%) and buying a house (21%). 

See more from the study here.