Fiber internet service provider 123NET has named Doner as its
creative and strategic AOR.
Doner will collaborate with 123NET leadership on brand strategy, visual identity, creative and media. Doner Media will handle media planning and buying.
Initial campaign work debuts in the first quarter of 2026 across Michigan. It runs on digital, social and direct channels. Doner will also update the brand platform.
While centered on
serving businesses, 123NET’s new goal is to make Michigan the best connected state to homes as well.
“123NET’s purpose is exactly the kind of mission that fuels
our work,” said David Demuth, CEO of Doner. “As a Michigan-based agency, we’re proud to help amplify a homegrown brand that’s not only driving technological progress but also
investing in the state’s economic future.”
Doner has experience in the broadband-tech arena, working with national brands such as Cox and Atlantic Broadband.
Agency clients
also include Coca-Cola’s fairlife, Stellantis (Chrysler, Dodge, Jeep, Ram, FIAT, Alfa Romeo) and McDonald’s.
Based near Detroit, Doner is part of Stagwell. It also has offices in
Los Angeles and London.
advertisement
advertisement