Independent media agency Crossmedia has appointed Anne Bologna as its first president. She joined the agency six years ago as chief strategy officer and was elevated to chief strategy and integration officer in 2024.  

Prior to joining Crossmedia, Bologna was chief strategy officer at iCrossing. Earlier she held senior roles at MDC Partners and Fallon.  

“Crossmedia celebrated its 25th anniversary last month,” said Kamran Asghar, global CEO and co-founder of Crossmedia. “This milestone reinforces our long-standing commitment to the future as we continue executing our vision for the next 25 years. We are recognizing Anne for the work she has contributed and elevating her to a role where she will set the foundation of our growth plan and bring it to life.”  

Bologna will take over day-to-day U.S. operations and will also focus on the agency’s strategy to double revenue in five, years. She built the first dedicated strategy team for the agency, which it said has led to $100 million-plus in net new business wins. In addition to her new duties, she’ll continue to lead the strategy department.   

Asghar will focus on “our long-term vision, growing our capabilities, and expanding Crossmedia’s global footprint for the next 25 years and beyond.”  

Crossmedia has headquarters in NYC and hubs across the U.S., London, Germany, and Toronto. Clients include U.S. Bank, Invesco, Zalando, Sub Zero, Newell Brands, Herschend, Lincoln Financial, and Planet Fitness.