Artlist, the Tel Aviv-based AI platform for video creation, unveiled a regional ad that will air in New York and Los Angeles during the Super Bowl. 

According to the company, its in-house team conceived, produced and executed the spot with the firm’s AI tools in under five days. 

Which is the point of the ad—marketers (anybody, really) can develop professional caliber ads far quicker and cheaper using its system. 

The ad gently pokes fun at some of the pre-publicized ads appearing in the game. 

For example, a polar bear bearing a strong resemblance to the Coca-Cola mascot (prominently featured in a Pepsi commercial in the game) appears to shoo away a production makeup assistant with a grumpy growl as if to say, ‘enough already, let’s get on with the shoot.”  

Also getting a little jab is the Budweiser eagle-Clydesdale buddy ad, where the two pals are lined up at the food station at what looks like the production shoot for the ad. The meal prepared for the bird looks particularly fresh.  

Ads for Bud Light, Instacart and Fanatics also get a little prod.  

“After months of hard work and millions of dollars, they really outdid themselves,” states the ad’s narrator.  

Says Artlist CMO Shahar Aizenberg: "We are betting on ourselves by using our own platform to deliver a message. The future of video creation is here, it is fast, and it is accessible to everyone." 

The LA ad will appear in the pre-game show, and New York spot appears right after the game, before the post-game interviews, according to the company.