Havas said today it slightly exceeded growth expectations for
full-year 2025 with an organic revenue gain of 3.1%. In November it raised its outlook to between 2.5% and 3% from the previous 2%.
The organic growth outlook
for 2026 is currently between 2% and 3%.
advertisement
advertisement
Q4 growth was 3.7% versus a nearly 1% decline for the prior year period.
For North America, now accounting for 34% of revenue,
the firm posted a 4.6% gain in the quarter, driven by both media and creative operations. Full year growth for the region was 4.6% “supported by all
business lines.”
Europe (50% of net revenue) grew by 3.5% and 2% for the full year. “Dynamic” growth was achieved in Spain, Italy and
Portugal, while France and the UK were “slightly positive.”
APAC & Africa was up nearly 2% for the quarter and the full year while Latin America was up 3.2% for the quarter
and 3.6% for the year.
Total net revenue for 2025 was 2.783 billion eros (nearly $3.3 billion), up 1.7%.
The company acquired majority stakes in 11
agencies in 2025 as part of its ongoing “bolt-on" M&A strategy. It said it intended to acquire between 5 and 10 agencies in 2026.
It noted its partnership with Horizon Media--Horizon Global—that was announced last September but didn’t provide a detailed update. The venture,
Havas stated, “is showing promising early results, including encouraging developments with new shared clients across Europe.”
Havas also announced a new market
positioning: "Growth Powered By Desire." According to company CEO Yannick Bollore the positioning reflects the firm's commitment "to helping brands stand out, build preference and become more
desirable in an increasingly complex world. We firmly believe that desirable brands create desirable results."