• by Fern Siegel , Yesterday

Hotels.com is debuting a new global platform and tagline — “It’s All in the Name” — with a simple premise. The brand is exactly what it says: a hotel expert. 

Two spots developed by Mischief @ No Fixed Address and directed by Andreas Nilsson highlight this theme.

“Chicken Fingers” and “Headphones”  airs on on streaming TV, digital and social. The ads note that chicken fingers aren’t actually fingers and no one’s walks around with a phone for a head.

Bianca Guimaraes, founding partner-executive creative director at Mischief, told MediaPost: “People approach booking sites with a healthy dose of skepticism. There’s always the expectation of hidden fees or fine print somewhere. The creative idea was to confront that head-on by reminding people that Hotels.com is refreshingly literal. It’s a place that’s ridiculously good at one thing: hotels.”

In addition, viewers can follow Hotels.com on Instagram and TikTok. 

The company is also introducing updated visuals, including a new color, Bellhop Red, fonts and a modernized “H” logo. It appears across the app, site and marketing channels. 

Hotels.com is an Expedia Group company, connected to hundreds of thousands of hotels worldwide. Members receive discounts of 10% or more on bookings and earn rewards on every eligible stay.

“Hotels.com is built on a simple promise: make travel easier, every time. Our refreshed identity, complete with the return of the iconic H logo, puts that promise front and center,” said Natalie Wills, SVP of marketing/creative at Expedia Group.