• by Wayne Friedman , Yesterday

The NFL is working on closing around a 50% rights fee increase on its existing deal with Paramount Skydance’s CBS that could start next season, according to one report.

The football league has a pricing hike option with Paramount's CBS and other TV/streaming partners. It could strike similar deal increases -- which are all in the midst of 11-year deals that started in the 2023 NFL season, going through 2033.

For such a hike in the CBS deal, a CNBC report says the NFL has agreed not to include another price hike option for the new arrangement.

CBS currently pays around $2.1 billion a season for NFL games, which will move up to around $3 billion or so under the new agreement.

A Paramount representative had no comment in response to an inquiry from Television News Daily.

For the 2025 NFL season, CBS pulled in an estimated $1.7 billion in national TV advertising through the regular season and playoffs, according to estimates from iSpot.

This represents around 55% of all national TV advertising that CBS pulled in during the period from September 4 through February 8 ($3.1 billion).

These results do not include advertising revenue from streaming platform Paramount+.

Disney’s ESPN/ABC is currently estimated to pay $2.7 billion per year for “Monday Night Football," while Fox’s Sunday afternoon games package is estimated at $2.2 billion, CBS’s Sunday games package is estimated at $2.1 billion, NBC’s “Sunday Night Football” is estimated at $2.0 billion and Amazon Prime Video’s “Thursday Night Football” is estimated at $1.1 billion.