Nielsen has named Seth Ladetsky as head of global sports, the Sports Video Group reports. In addition, Trevor Fellows will lead Nielsen’s advertiser and agency relationships and Matt
Devitt, who previously held that role, will oversee Nielsen’s national publisher accounts. Amilcar Perez, chief revenue officer, Nielsen Global Audience Measurement, to whom they will
report, says: “Nielsen has become a one-stop-shop for our clients, fueling every part of the media process from planning to measurement and outcomes."
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