Criteo, the commerce platform, has
debuted Criteo GO to better support SMBs and advertisers.
The generative AI-powered tool lets advertisers create accounts, billing details and launch campaigns in five clicks. The new
offer helps scale a wider advertiser base and allocate budgets across channels. The focus is unifying display, video, native and social within a single campaign environment.
The company
appointed Google veteran Courtney MacConnell as vice president of commercialization for GO.
According to Criteo, GO campaigns that include social activation deliver more than 20% higher
return on ad spend, compared to traditional options.
Eric Prum, Co-CEO at Very Great, a digitally native consumer product company behind Wild One, W&P and Courant, said:
“Criteo GO’s AI-powered capabilities allow us to move from idea to execution quickly, helping us stay agile, make smarter decisions, and drive meaningful cross-channel results without
adding complexity.”
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A plus for users, Criteo GO can access its global commerce data, including 740 million daily shoppers, $1T in annual transactions, and 5 billion product SKUs to help
brands engage shoppers online.
“Performance marketing is being redesigned in real time and marketers can no longer afford to operate in channel silos,” said Todd Parsons, Chief
Product Officer and president of performance media at Criteo. “We’re opening our platform to a broader set of advertisers, giving growing brands access to AI-powered performance
capabilities at scale, while unlocking a meaningful, multi-year growth opportunity for Criteo.”
Criteo GO is now available in the U.S. and U.K., with plans to expand to other markets
later this year.