• by Fern Siegel , 7 hours ago

Swedish electric car Polestar has tapped Pulse Advertising as its global influencer marketing partner.

The agency's remit is producing creator-led campaigns. kicking off projects in the U.K., France, Spain and Portugal, with discussions in North America underway. The focus is upping emotional engagement with customers and global growth.

The account was awarded after a competitive pitch.

Hunter Skipworth, head of content and social media, Polestar, said: “Polestar continues to innovate with its product, creative and content. As our brand continues to grow, it is critical that we gain a partner who not only understands our pillars of design, performance and sustainability, but can tell those stories through creators. Pulse Advertising is that agency.”

Pulse Advertising's client work includes Apple, BMW MINI, Coca-Cola and MAC Cosmetics. 

Mikhail Hanney, UK managing director, Pulse Advertising, added his agency would “drive forward the redefinition of driving, design and sustainability.”

Polestar cars are available in 28 markets across North America, Europe and Asia/Pacific.