• by Ray Schultz , Columnist, April 9, 2026

Taboola, which has been serving U.S. readers and publishers with its generative artificial intelligence (generative AI) answer engine DeeperDive since late last year, is now making the technology available worldwide.

Publishers such as Ouest-France, El Nacional, and Ynet will soon be able to deploy DeeperDive in French, German, Hebrew, Japanese, Korean and Spanish.

This follows rapid expansion of DeeperDive in the United States. The answer engine now reaches almost 7 million monthly active users, while residing in the USAToday Network, India Today and BuzzFeed Asia.

The goal is to help readers to “ask questions, have conversations, and discover trusted content in entirely new ways,” says Adam Singolda, CEO of Taboola, in a statement. 

DeeperDive turns publishers’ trusted content into an interactive discovery experience, the company points out, adding that this is a cornerstone of Taboola’s Agentic roadmap. 

“I believe the AI landscape will ultimately be defined by two models: subscription LLMs and ad supported LLMs,” Singolda adds. “With DeeperDive, we have the opportunity to build the largest ad supported LLM for the open web, free for publishers and free for users, creating a powerful new supply opportunity for advertisers and a meaningful new revenue stream for publishers.”

Granted, DeeperDive has a way to go before it becomes the top answer engine. Taboola cites figures showing that ChatGPT has an estimated 810 million monthly users. Gemini has 750 million, while Grok has 60 million, Perplexity has 30 million and Claude has 20 million.

But they better watch out — there is a new contender. 

How will DeeperDive benefit publications?

Editors can find out early in the morning what their audience wants to know and use those insights to plan that day's editorial coverage and homepage decisions. 

In doing so, they will be tapping into the DeeperDive dashboard to gain insights from millions of reader questions, which often exceed 10 million per month, Taboola says. 

How is it working? 

DeeperDive reaches nearly 7 million monthly active users and has become part of their open web experience. The most popular question topics are politics, sports, finance, entertainment, and shopping. And 50% of user questions on DeeperDive address the last 24 hours of news, entertainment and sports content. 

In addition, DeeperDive sees up to 17% user engagement, compared to typical internet recirculation rates in the low single digits. And roughly 20% of users choose to read additional articles. 

What is driving this growth?

“People want more than answers,” Singolda concludes. “They want trusted content and to be part of a community. While direct AI engines are powerful, I will always prefer watching Knicks highlights on my favorite local or sports site or reading travel reviews from a trusted publication when planning a trip with my family.”