• by Fern Siegel , Yesterday

Fogo de Chão, the Brazilian restaurant chain specializing in churrasco, roasting premium cuts of meat over an open flame, named Tombras its AOR.

The win came after a competitive review. “Tombras stood out for its ability to seamlessly connect data and creativity to drive results at scale,” said Michael Breed, CMO, Fogo de Chão.

The agency will lead media and creative for the company, with first work expected in early June.

The chain has more than 120 restaurants globally, including New York, Mexico City, Chicago, LA, Miami, São Paulo, Rio de Janeiro and Dubai.

Dooley Tombras, Tombras president, added: “With its rich international heritage and immersive dining experience, Fogo is poised for explosive growth. We’re excited to help the brand achieve cultural icon status, building on the platform, “Fogo is Fire.”

Fogo de Chão also plans to open new locations in Chile, Honduras, Costa Rica and Argentina. Tombras will support this growth with integrated, data-driven marketing to drive business.

Additional Tombras creative work includes Rippling, Rubbermaid, Sweethearts and Spirt Airlines.