Stagwell’s ReachTV has appointed Rachel Jacobson CEO. She succeeds founding CEO Lynnwood Bibbens, who is shifting to the new role of founder/executive chair.  

Jacobson reports to Ben Berentson, who was recently appointed CEO, Owned Media, a new role at the company in which he is tasked with expanding
its owned media portfolio. 

In addition to ReachTV, an airport/hotel TV network that Stagwell acquired in 2019, the portfolio includes travel content platform Ink, and RealClearPolitics.   

Jacobson will be focused on scaling ReachTV’s commercial footprint, expanding content partnerships, and more. She spent over 20 years at the NBA (lastly as senior vice president, business development) where she helped expand its global fanbase, secure major partnerships, and launch the WNBA. 

After leaving the league in 2017, Jacobson was chief business development officer at Landit, a career development platform for women. Later she was president of the Drone Racing League. She’s credited with building its commercial infrastructure and scaling its global audience to 100 million fans. 

The network currently has a monthly audience of 50 million, with content from the NFL, NBA, WNBA, Bloomberg, original shows, and more.