• by Fern Siegel , May 13, 2026

Kraft Heinz is kicking off a giant marketing campaign — showcasing its portfolio with "The United Tastes of America."

The creative by Tracy-Locke focuses on consumer demand for summer cookouts — and the role KH's brands play in heightening culinary enjoyment.

The work dovetails with the 250 anniversary of the U.S. Kraft Heinz is a sponsor of America250, which celebrates the signing of the Declaration of Independence. Through this new partnership, various organizations will commemorate the Semiquincentennial by activating community programs, immersive experiences and marketing initiatives leading up to and around July 4.

“Kraft Heinz brands are so iconic to the American table, and we wanted to bring to life that universal truth — Kraft Heinz is America's cookout backbone, no matter what it looks like. But this campaign extends far beyond the TV spots. It's an ecosystem of touchpoints across the entire summer season,” said Sabrina Diez, Chief Creative Officer, Tracy-Locke.

The four spots include “Portfolio,” “Burger,” “Salad” and “Hot Dog.”  Work runs via digital, social, OOH, OLV and retail ads, 

The company boasts 17 brands over a century old — many are staples in American homes.

“For more than 150 years, our brands haven’t just been present for American history — we’ve helped feed it. As the country approaches this milestone anniversary, we’re celebrating the foods that have brought people together for generations – and continue to do so today,” said Whitney Shaw, head of portfolio marketing, North America, Kraft Heinz.

The agency's creative accounts include Bubly, Lego, Cayman Jack and Zoa.