Terminix has named Kepler agency of record for upper and mid-funnel media as the brand ramps investment ahead of its peak season.  

Kepler stated that it would bring a more integrated, data-driven approach to building awareness and driving demand “in a category where timing, geography, and consumer need are closely linked.” 

Media expenditures for 2025 are estimated at $48 million by agency research firm COMvergence.

Asked specifically about the lower funnel, a company rep responded that, “While lower-funnel performance remains the remit of separate, specialized teams, all partners operate within a collaborative framework to maintain a cohesive consumer experience across the entire journey." 

In 2021 the client named Mediahub to handle full-funnel media duties. It was not immediately clear if the Omnicom agency continues to handle any part of the Terminix media remit, or how Terminix is handling lower funnel media, beyond the statement cited above.   

Terminix is owned by Rentokil Initial plc, based in the UK. Rentokil completed its $6.7 billion acquisition of Terminix Global Holdings in October of 2022. At the time the combined firm was billed as the world’s largest pest control company. 

The Kepler appointment follows a pitch process that began in the fourth quarter of last year.  Kepler said its combination of advanced analytics, audience strategy, and integrated media planning proved a key differentiator in the review. 

The agency, which is part of Hakuhodo DY Holdings operating unit kyu, said it “will lead a multi-channel full-funnel strategy,” driving awareness through upper-funnel channels and deepening engagement through programmatic and paid social. In key markets, localized campaigns and digital out of home will extend impact “where and when it matters most.” 

Terminix’s peak season begins in Q2 and builds into the summer months. The strategy targets homeowners, homebuyers, and small businesses.  

“At its core, Terminix is about providing peace of mind and protecting the places people live and work,” stated John Skinner, Interim CMO at Terminix. “As we look to the future, our vision is to bridge Terminix’s nearly 100-year heritage with a digital experience that resonates with today’s homeowners. Kepler provides the technology and adaptability to help us scale this vision, modernizing how we connect with customers and drive growth.”  

Creative and media will be closely aligned, with messaging shaped by seasonality, geography, and real-time consumer signals. Dynamic creative optimization will enable weather-triggered campaigns, aligning pest-specific messaging, such as mosquito control, with local conditions and activity patterns.  

In the last few years Terminix has worked with creative shops including The Martin Agency and BBDO.