A new association has been formed called the Alliance for Responsible Innovation in the Arts & Media (ARIAM), Variety reports. Founded by Former Netflix and Warner Bros. executive Victoria Furniss, its goal is to support “responsible and sustainable AI innovation and the importance of human creativity.” The group has already attracted members like Disney, the New York Times, Adobe, Condé Nast, the Financial Times, ITV, Advance, BBC, Cambridge University Press & Assessment, U.K. publisher Reach and Wiley. “ARIAM is a first-of-its-kind cross content sector coalition seeking to ensure that AI supports human creativity, respects the rule of law, and safeguards consumers,” Furniss said. “AI developers have a genuine opportunity to ensure that creativity and innovation both flourish.”