• by Fern Siegel , Yesterday

Marketing agency Quigley-Simpson was named digital agency of record for energy tech company Generac. The assignment followed a competitive review.

Quigley-Simpson will oversee integrated media strategy, planning and analytics across Generac Home Standby Generators and ecobee, the brand’s smart thermostat and home-security division.

The alliance builds on an existing relationship.The agency previously led Direct Response TV, DR OTT and CTV media planning, buying and optimization for the brand. The agency also developed a marketing strategy to integrate media, research and creative.

“Quigley-Simpson has demonstrated a strong understanding of both our business and the evolving opportunities within the energy category,” says Amanda Teder, Chief Marketing Officer at Generac. “What began as a media and analytics engagement evolved into a broader strategic partnership. Their team has brought strategic leadership, innovative problem-solving and a commitment to helping position Generac for long-term growth.”

The first creative work under the expanded partnership launched earlier this year.

“Generac is at a pivotal moment as consumer expectations around energy resiliency, smart home technology and power management continue to evolve. There’s an opportunity to help expand the perception of Generac from a standby generator leader into a fully integrated energy solutions brand,” said Dalton Mangin, Quigley-Simpson CRO.

Q-S's goal is to drive both immediate impact and long-term business transformation.

Headquartered in Los Angeles, with an office in New York, agency clients include JPMorgan Chase, Procter & Gamble, Simply Business and Finance of America.