Denver-based Global marketing production consultancy APR has named ad agency veteran Patrick Lafferty CEO.   

The appointment is part of a planned succession process that began with Lafferty's appointment as president earlier this year.   

Lafferty brings more than 25 years of leadership to the role. Previously he served as Chief Operating Officer of Acceleration Community of Companies (ACC), president of both mcgarrybowen and Translation, CEO of BBH North America, and CMO at Discovery’s Travel Channel. Earlier he held senior roles at McCann and Leo Burnett.  

He succeeds APR (Advertising Production Resources) owner and founder Jillian Gibbs in the CEO post. Gibbs, who established the firm in 2000, will now focus on promoting the company and its mission through speaking engagements and more. In 2023 Gibbs co-authored the book "The Marketer’s Guide to Creative Production." 

Gibbs said Lafferty “brings the rare combination of deep industry experience, and a willingness to challenge conventional approaches that this moment requires” as AI becomes more ingrained in production processes.   

APR advises more than 400 brands worldwide (Constellation Brands and Google among them), helping them optimize billions in annual marketing production spend.