Dazed Studio, the in-house agency and consultancy arm of London-based Gen Z focused media company Dazed Media has launched a brand and cultural strategy division in the U.S.  

It will be led by Izzy Farmiloe, who has been promoted to global head of strategy & growth at the agency. She’ll be dividing her time between New York and London to support the new division. 

Farmiloe has spent the last seven years at Dazed Media, rising from Senior Creative Strategist to global leadership.

She will report to Jamie Knowles, Managing Director, North America at Dazed Media. 

The new offering spans cultural intelligence, narrative development, audience insight, and growth strategy. The company has also tapped brand and narrative strategist Lindsey Okubo, and researcher Yilin Ye, to support the new practice.  

The company’s flagship media property is Dazed, a culture magazine covering music, fashion, film, and art.  

Daze Studio clients include  Gucci, Chanel, Burberry, Miu Miu, Nike, Moncler, H&M, IKEA, Smirnoff, Airbnb, Hinge and more.